Actelis Chooses PIELLE Consulting for European Public Relations

PETACH-TIKVA, Israel, July 6, 2004 - Actelis Networks®, the first company to enable the delivery
of high-speed, fibre-quality voice, video and data broadband services over existing
copper networks, has selected PIELLE Consulting Group to manage its European
media relations and events.

 

With the increasing popularity of sophisticated, bandwidth-hungry broadband
services, Actelis Networks stands out as a company that can bridge the gap between
customer demand and the carrier's ability to deliver. Their sophisticated state-of-the-art
technology bonds copper pairs to deliver speeds of up to 67 Mbps, enhancing
the rate and reach of data transmission to fibre quality levels. With over three
billion copper lines already in use worldwide, this provides the means to broadband-enable
the existing infrastructure with minimal cost and disruption. Established in
1998, the company provides solutions to customers across Europe, Asia Pacific
and the United States.

Carol Friend, Managing Director of PIELLE Consulting, said: "Actelis Networks
is an exciting, forward-thinking company with an established media presence
in the United States and beyond. We are delighted to have been selected to ensure
that their innovative Ethernet and broadband over copper solutions become a
hot topic of discussion within the media and at industry events. Service providers
and their partners providing access network solutions, as well as thousands
of multi location enterprises and organisations, will be delighted to hear how
the patent pending Actelis solutions can cost-effectively transform their standard
copper connections."

Caron Tal, Director of Regional Marketing & Communications for Actelis Networks
in Europe, the Middle East and Africa (EMEA), said: "PIELLE's track record,
particularly in the technology and broadband market, speaks of proficiency in
communicating complex and multi-faceted messages clearly and simply to the audiences
that count. Their proposal for a European communication programme proved not
only that they had engaged with our vision and values - but that they can apply
the perfect mix of professional expertise and sector experience to complement
them. Together we can achieve a really valuable connection with our target market
- starting with Broadband World Forum in Venice on 20 September 2004."

About PIELLE Consulting
PIELLE Consulting is an international group, established in 1980, providing
strategic and tactical communication management advice and services. PIELLE…

• Delivers national and international quality outcomes through partner-led
client teams.
• Applies intellectual rigour and the highest professional standards.
• Is big enough to deliver large agency resources, and small enough to deliver
customised programmes.
• Allocates a dedicated team of professionals for each and every client, based
on relevant extensive experience and expertise.

PIELLE enjoys a global outreach through established partner-managed offices
of tried and trusted firms throughout Europe and Asia.